Danyanbei Luo
Sports.
Business.
Connections.
Sports MarketingPartnershipsAthlete BusinessCommercial Development

Sports business professional with 5 years of experience across brands, athletes, basketball and international markets.

Danyanbei Luo sports interview

Hey, I'm Dan.

I see sports as a people-driven business — where brands, athletes, fans and communities come together to create real-world value.

Over the past five years, I've worked across sports marketing, brand activations, athlete partnerships, basketball business operations and international market development.

Now based in Barcelona, I'm building on that hands-on experience through an MSc in Sport Management and exploring the next chapter of my career in the European sports industry.

Experience, not just positions.

I don't just work in sports - I create value through it.

Project Experience

Selected sports business projects across digital growth, brand activation, athlete commercialization, and basketball operations.

DIGITAL / E-COMMERCE / SOCIAL

Digital Marketing & E-commerce Growth

CAMPAIGN / EVENT / BRAND

Brand & Campaign Activation

ATHLETE / IP / CONTENT

Athlete & IP Commercialization

COURT / TRAINING / OPERATIONS

Basketball Business Operations

Brands & Platforms

Connected with a wide network of brands, platforms, and basketball ecosystems — enabling efficient collaboration and scalable reach.

CAPABILITIES

Capabilities

What I do, how I think, and how I build in sports business.

I explore and apply AI in my workflow — not as a trend, but as a practical extension of how I think and build.

profile

To me, sports is ultimately about people.

Athletes and fans.
Brands and communities.
Clubs and partners.
Ideas and the people who bring them to life.

Over the past five years, I’ve worked across different sides of the sports industry, but the lesson has remained the same: the strongest outcomes happen when the right people, ideas and opportunities come together.

That’s the kind of sports business I want to keep building.

CONTACT

Let's work together.

luodanyanbei@gmail.com
inRIG